Reaching the opponent’s home row seems easier than it actually is. Develop your pieces to get a more compact group, which 1) often gives you more move options, and 2) is harder to split.
Always look for capture moves that split your opponent’s group.
Smaller groups are better: flexible, safer and more powerful, therefore it can be beneficial to sacrifice pieces.
Especially in the endgame, better try to block your opponent’s pieces and avoid capturing wherever possible.